Weekly Viz 2020-11-16

Share of US Ad Spend

About Makeover Monday

MakeoverMonday is a social data project: “Each week we post a link to a chart, and its data, and then you rework the chart. Maybe you retell the story more effectively, or find a new story in the data. We’re curious to see the different approaches you all take. Whether it’s a simple bar chart or an elaborate infographic, we encourage everyone of all skills to partake. Together we can have broader conversations about and with data.”

Starting from Jan 08, 2018, I decided to put aside one hour on Monday weekly to create some visualization and find some insights from the data.

The datasets are published each week at: MakeoverMonday Datasets.

Makeover Monday 20201116

This week’s topic is ads spending in US by media – It has total spending from 2012 up to 2024 projection. From the original viz, we can clearly see that Internet media ads reached 50% of total spending in 2018, and is projected to takes ~60% of total spending in 2024, while we see drops in all the other categories.

My Visualization

I went with a simple line, but did some research to create a dashed line for the projections after 2020 (well, though it sounds an easy thing, it’s actually not that easy in Tableau…)

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Please notice that all the visualizations are designed for desktop view, so it is recommended to view them on a desktop device.

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Insights

• Share of Internet ads spending climbed up constantly from 16% in 2012 to 62% in 2024 (projected) while all the other categories are declining;
• Though from 2012 and 2016, the share of TV ads is pretty consistent at ~34%, beginning 2016, Internet ads obviously starts eating its pie, and TV ads spend now is at ~25% of total ads spend.

Follow this link to find more weekly vizzes :)