Weekly Viz 2023-12-18
Holiday Discounts 2023
I have been keeping track of my spendings for seven years now. Not surprisingly, there is always a spike during the holiday seasons as I cannot resist the discounts. Today, I found this insightful report by Adobe Analytics. It has lots of interesting data points on holiday sales, discounts, categories, and so on.
My Visualization
My visualization focus on the discounts data – it shows the discount percentage of three top categories (electronics, toys and apprael) on a daily basis compared to their prices on 10/1.
Please notice that all the visualizations are designed for desktop view, so it is recommended to view them on a desktop device.
Insights
- In this holiday season, the apparel products starts to discount the latest among the three categories, and show the lowest discount during the thanksgiving week;
- Toys show a gradual incerasing discount trend since Oct – even if you see a discounted toy in Oct, you should probably wait til the Black Friday for the lowest price;
- Among all the three categories, most of the discounts were released starting the weekend before Thanksgiving and throughout the Thanksgiving week.
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