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I just came back from Japan. This is my fourth time in Japan and I explored Tokyo and surrounding cities like Nikko and Yokohama. What are the most popular travel destinations in Japan for overseas travelers? This week, I found the data on Japan Tourism Statistics and made a visualization.

My Visualization

This visualization is a bump chart that shows the top 10 destinations from 2011 to 2024. Please note that data for 2020-2022 are skipped due to the pandemic.

Please note that all the visualizations are designed for desktop view, so it is recommended to view them on a desktop device.

Dashboard link

Insights

  • Tokyo is undisputed #1 since 2011, with ~50% of travelers visiting Tokyo in their trip;
  • Osaka and Kyoto are the two most visited destinations in the Kansai region, and are always among the top 5 across Japan;
  • Chiba climbed up significantly from the 5th-6th place to the 2nd-3rd place since 2014, while Kanagawa’s ranking declined from 4th to 9th – this is likely related to the expansion of international flights to NRT airport (located in Chiba) vs. HND airport (close to Kanagawa Prefecture);
  • Other emerging destinations include Nara and Yamanashi.

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